The Rocket of Digital Ad with 53 billion for 2018
- On 27 November 2018
The results are published, and are positive! In the first half of 2018 the digital ad market grew by 10%. The market reached €25.7 billion in Europe compared with €23.4 billion in the first half of 2017. This is an "adex Benchmark 2018" study conducted by IHS Market on behalf of IAB Europe which studied 27 markets, including France.
- The search goes from € 10.7 billion in 2017 to 11.8 billion in the first six months of 2018, which represents an increase of 12.3% with 46% of budgets are for digital advertising spend.
- The display, goes from €9.3 billion to € 10.4 billion, so even more than 10% of evolution or 40.6% of advertising expenses.
- The mobile for the first time reached 10 billion euros in the first half of 2018. Today mobile accounts for 50% of digital advertising expenses.
- The Social Media represents 51.5% of the display expences in the first half of 2018. Constantly evolving !
To sum up, the digital market is booming these days and is becoming the remote with the time. More than ever, brands communicate via digital channels. Consumers are increasingly connected.
