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South African Airways In-flight Advertising

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Since their first flight in 1934, SAA has been committed to welcoming passengers to Africa by highlighting the country’s generosity. SAA won the “Best air Carrier in Africa” award in the regional category for a fourteenth consecutive year and “Best aircrew in Africa” for a fourth consecutive year. At the Sunday Times Generation Next Awards, SAA was designated as the most connected airline.

SAA is the leading carrier in Africa, it has been rated 4-star for 14 consecutive years as Africa’s best airline as well as best service staff.

South African Airways Key Figures:

  • 38 destinations in 27 countries around the world

  • 6.04 million passengers per year

  • 554 domestic flights/week

  • Fleet consists of 51 aircrafts

  • Hub: Johannesburg Airport

  • Star Alliance

Advertising media on South African Airways includes:

  • In-flight magazine

  • In-flight TV

  • Digital Media

  • Ambient Media

About the passengers:

  • 51% male VS 49% female

  • 44% are 35-49 years old

  • 49% have a degree or post-grad qualification

  • 56% are middle management and above

With a strong position on the African market, advertise in South African Airways is the good way to set up on this specific and huge market.

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Contact us today to find out more about South African Airways in-flight advertising. Contact us

Sawubona: Sawubona is South African Airways’ official award-winning in-flight magazine. Sawubona supports SAA’s mission of bringing the world to Africa and taking Africa to the world. Features South Africa and international related articles.

Discover South African Inflight Magazines

SAA offers solutions on domestic, regional or international flights. With over 100 movies to enjoy, up to 100 TV features including series, comedy and kids programming. 170 audio albums, 14 radio channels and 15 games, there’s plenty to choose from.

Sawubona Digital offers sponsorships solutions on their online website.

To ensure a seamless experience SAA invite travelers to come and relax in world-class lounges. Whether to catch up on some work to relax away from the crowds, SAA offers a range of lounges across the globe. SAA also share lounges with our Star Alliance partners at airports where SAA is not present.

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