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IMM is the No1 inflight media compagny and provides you with the latest news of the media inflight industry.

16Feb
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Benefits of In-flight Advertising

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Captive Audience  According to U.S. Airways, on-board advertising brings in about $20 million a year. In-flight advertising is one of the best ways to advertise to people because flight passengers are a captive audience and cannot just get up and walk away. In-flight advertising has an advantage that many other media vehicles do not: a captive […]
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27Jan
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Luxury Travel Trend of the one percent wealthiest of Americans

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Top 1% is defined as having Household Income of $400k+ or net worth of $8 million+ and the Top 5% having Household Income of $200k+ or net worth of $2 million+ 1,667 American travelers with a household income of at least $200,000 or net worth of $2 million.The study revealed that the top five percent […]
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13Jan
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Chinese outbound travel during Chinese New Year 2016

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According to Laihuihui, Chinese online travel agency, as drawing near of the end of 2015, 57.56% users are determined to plan their journeys depending on the number of holiday days. 16.89% users will travel where is mostly appreciated by the public. 25.56% young users will determine their destinations by considering costs and salaries. Survey results of […]
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28Jul
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The Chinese Luxury Consumer

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Bomoda, which specializes on researching Chinese consumers, has released studies indicating that Chanel is the most-purchased brand by the wealthy Chinese with 41% of those surveyed saying they’ve purchased a Chanel product in the last year, compared to 32% for Dior. What makes Chanel so different? Chanel has “invested very seriously in advertising and retail” […]
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26May

The Brazilian Traveler

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Characteristics of the Brazilian traveler: Brazilian outbound departures and tourist expenditure have more than doubled since 2007 reaching nearly 45 billion in Brazilian reals in 2012 and nearly 8 million outbound departures The U.S. is the most popular outbound destination and number one shopping destination for the Brazilian traveler Due to strong cultural links as well as historical attraction and shopping opportunities, Europe is also a key destination for Brazilians, with […]
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06Feb
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Airports’ WiFi

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Connect with your customers in front of your shop Consumers are provided with Free Wi-Fi in exchange of a guaranteed, lean-forward engagement with the brand‘s message. Mobile users check their phones 150 times a day, enabling you to reach them with 30-seconds of ad engagement in exchange of 30-minutes of free Wi-Fi. You’re giving the […]
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18Sep
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The development of air traffic and its Inflight target

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The reasons a new decade of growth in the global economy of 3% per year is announced, assuming 1 point from global GDP growth equals 1.5 point increase in air traffic. a growing number of international migrants from 190 million in 2000 to 240 in 2013. an increase of tourism, a rising global middle class […]
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12Feb
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Private Aviation on the rise

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Naturally, those who are able to travel by private jet are high-end consumers with a high net-worth (annual incomes are in excess of 225k euros) which makes them a perfect audience to target for global luxury brands. They mainly tend to be male (81%) and are decision-makers within their business life. On average, someone within […]
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24Jan
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Digital Revolution in Inflight Advertising

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For today’s digital-savvy media planners and marketers, this means that they can align their inflight advertising campaigns easily with a broader digital marketing campaign. Digital inflight advertising also gives marketers more flexibility, measurability and can be more cost-effective for the right campaign. Airport Lounges Airport lounges offer frequent flyers and business travelers an escape from […]
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